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Phoebe Philo, who is good at outlining femininity with light brushstrokes, has served as the creative director of Chloé and Céline successively, but after leaving Céline in 2018, there has been no new owner, and everyone is very anxious. Finally, good news came out today, indicating that the brand of the same name will be launched with the support of LVMH.
According to a statement issued by Phoebe Philo's London studio, based on the designer's long-term partnership with LVMH, it is natural for them to get in touch with the new brand. But in the future, the brand will still be held by Phoebe Philo with a majority stake, but will rely on the group (similar to Stella McCartney's transfer of her brand from Kering to LVMH).
In fact, at the beginning of this year, it was reported that Phoebe Philo had begun interviewing many designers. Unfortunately, due to the delay of the epidemic, good news has only been released so far. The first masterpiece is expected to be unveiled in January 2022. And the new series will focus on the sustainability of fashion, but at present, in addition to women's clothing, whether there will be more men's clothing (or unisex), or the rhythm of the new product release, is still awaiting further information.