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ComplexCon, the largest fashion carnival in the United States, has attracted much attention since its inception. This year it was held outside the United States for the first time, and Hong Kong was chosen as the first exhibition venue in Asia. The event held from March 22 to 24 not only brought a rich market, Concerts and art-related content also include Hong Kong's virtual fashion pilot project "FabriX", which uses "Future Biology" as inspiration to create a new streamlined design of augmented reality (AR) virtual fitting rooms, where the public can not only try on In addition to wearing virtual fashion styles, attaching stickers of your choice, and printing unique virtual fashion style photos, it can also be combined with the sales page and membership subscription function on the FabriX website , allowing everyone to "try now and buy now."
"FabriX 2023 - Digital Fashion Roadshow" has augmented reality (AR) cameras set up at the exhibition venues in London and Paris, seamlessly connecting the entire new experience from trying on clothes to owning virtual fashion.
FabriX, established in 2022, is a pilot program with the theme of virtual fashion, aiming to cultivate new fashion designers in Hong Kong and promote the Hong Kong fashion industry to enter the virtual market. The plan was first unveiled at the London and Paris exhibition venues in September last year, and has also entered three major international and local virtual fashion (or NFT trading) platforms, including: DRESSX, THE DEMATERIALISED (DMAT), and BlueArk.
This year, FabriX was once again invited to participate in the global fashion event "ComplexCon" held overseas for the first time, and created an AR virtual fitting room in the exhibition venue. Project Director Huang Xin said: "FabriX has set its sights on the future of fashion from the beginning, allowing Trying on and owning virtual haute couture items has become the new normal. FabriX is committed to integrating virtual fashion into people's daily lives and bringing a new experience to the public. Through FabriX, people can easily explore and try different fashion styles, or It is to enjoy the fun of fashion by showing your own personality and style through unique virtual design.”
Fashion Meets Future virtual fashion into the wardrobe of the future
When creativity and technology collide and intertwine, virtual fashion comes into being! Just like traditional fashion, virtual fashion in the real world also needs to start with a concept, and then use computer assistance, 3D animation and imaging, and augmented reality (AR) and other technologies to make virtual fashion express something completely different and transcend physical limitations. visual effects.
Compared with the time-consuming and high-cost traditional fashion design process, digital technology and software allow designers to use their unlimited imagination in the virtual world - mix and match different colors, materials, textures, shapes and modifications, and then hand them over to virtual models for testing Demonstrate personally. This approach significantly speeds up the time spent by the fashion industry and virtual fashion designers on design and prototyping; at the same time, it reduces costs and resource usage, and improves sustainability. With the increasing popularity of video games, blockchain technology and the Metaverse, consumers and designers are beginning to notice the importance and growing value of virtual assets, whether it is an item to express oneself in the online world or an investment tool. ,can not be ignored.
Many fashion and luxury brands have also joined the ranks of virtual fashion, launching exclusive products and series, and even setting up sales points on virtual platforms. As the boundaries between physical and virtual become increasingly blurred, virtual fashion will continue to rewrite the way we design, sell, buy and wear fashion.
As for the exhibition of "FabriX - ComplexCon Hong Kong" in Hong Kong, Huang Xin said that this year FabriX entered the gaming world for the first time and collaborated with the "Roblox" game to turn the works of 11 fashion designers from the world, China and Hong Kong into Roblox game skin version (Avatar outfit), this March also launched 18 new virtual fashion series works in "FabriX - ComplexCon Hong Kong", including: ABRA (Spain), CELINE KWAN (Hong Kong), CHEN PENG (China), CHRISTIAN STONE (Hong Kong), EDEN TAN (UK), FENG CHEN WANG (China), GERMANIER (Switzerland), MARK GONG (China), RYUNOSUKEOKAZAKI (Japan), SUSAN FANG (China), WINDOWSEN (China).