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After KENZO's founder Kenzo Takada died unfortunately because of the new crown pneumonia, and the former creative director Felipe Oliveira Baptista also announced that he would not renew his appointment, the outside world was very curious about the future direction of KENZO. However, just recently LVMH announced that the new creative director will be appointed by the veteran street godfather "NIGO" in Japan, and will launch his first KENZO series at Paris Fashion Week in January 2022.
Nigo is the founder of the well-known street brand Bape and established a new brand Human Made in 2010. In recent years, he has devoted himself to managing the brand Human Made, and has launched a joint series with many artists, celebrities and brands, including Pharrell Williams, Kaws, Adidas, etc., all of whom are partners, and are deeply loved by young people nowadays. Virgil Abloh, the creative director of Louis Vuitton, hailed Nigo as his first mentor in the fashion industry. After Virgil joined LV, he launched two joint series with Nigo, and they all sold out in a short period of time. It goes without saying.
It is believed that Nigo's taking over as the new director of KENZO is also a fancy to the rise of today's street elements and fashion trends. From the LVMH Group's acquisition of the trendy brand Off-White and holding 60% of the brand's shares, it is not difficult to see the group's determination to actively expand the young market and the street fashion wave that cannot be ignored. Sidney Toledano, Chairman and CEO of the Fashion Department of LVMH Group, said: "I believe that Nigo's creativity and innovation capabilities, as well as the emotion of the brand's history, will fully realize the brand potential of KENZO."
Nigo also said: "I am honored to be appointed as the new art director of KENZO. The year I was born, Mr. Kenzo Takada opened his first store in Paris. We graduated from the same Tokyo fashion design. College. In 1993, KENZO joined the LVMH group, and I also started my fashion career. The creativity shown by Mr. Kenzo Takada comes from his understanding of multiculturalism, which is also the foundation of my personal creative philosophy. Inheriting the ingenuity of Mr. Kenzo Takada Spirit, and creating a brand new KENZO will be my biggest challenge in the 30 years of my career, and I also hope to achieve it with the team. Finally, I want to thank Bernard Arnault and Sidney Toledano for giving me this precious opportunity.”
Nigo is expected to launch his first main collection at Paris Fashion Week in January 2022 next year. Let us look forward to the new outlook of KENZO together!