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Facebook Meta’s entry into the metaverse continues. Following the launch of the virtual dress-up mall Meta Avatars Store in June, and the collaboration with Balenciaga, Prada, Thom Browne and other boutique brands to sell virtual fashion apparel, in July, it will join forces with DressX to further expand Meta’s virtual wardrobe , CEO Mark Zuckberg and hopes to become a platform for global designers to display and sell their work.
Seeing that digital clothing will become an important way of expressing yourself in the virtual world, it is also a major driving force for promoting the creative economy. Meta recently announced a series of plans to expand its investment in virtual fashion, allowing users to include Instagram, Facebook, Messenger, etc. Buy and wear clothes on the Meta platform, and you can own virtual fashions of Balenciaga, Prada and Thom Browne for an average of only 3-8 US dollars (about 90~240 Taiwan dollars), which is definitely more expensive than real world boutique clothes. approachable.
The DressX startup, the partner of Meta, was established in 2020 and is one of the main companies currently developing 3D digital clothing online.
DressX believes that nowadays people are more and more reliant on the community, but they often buy eye-catching but short-lived items for taking pictures, and they will no longer be used after they are taken. The waste of resources is a very big burden on the earth. . Adhering to the spirit of "Don't shop less, shop digital fashion", DressX uses AR filters and superb image recognition technology to allow users to "wear" virtual clothing rendered in 3D by synthesizing photos. Try to reduce the waste caused by fashion, so that love fashion and love the earth can have both.
Meta CEO Mark Zuckberg said that he hopes that the Meta Avatars Store will become a new platform in the future, providing global designers to show and sell their works to more people, and enable users in the metaverse world to have more of their own. color.
At present, the Meta Avatars Store has been launched in countries such as Canada, the United States, Mexico and Thailand, to satisfy users who want to express their new self with a avatar full of personal style, but other countries and regions may have to wait a little longer.