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Hong Kong's creative landmark PMQ Yuanchuangfang, from now until September 11, will invite 12 local emerging designers and design units to create a virtual fashion series through a series of exhibitions held in stages. and design lectures, allowing the public to understand and experience the infinite possibilities of virtual fashion in an unprecedented way.
"FabriX" hosted by PMQ is the first multi-dimensional virtual fashion leading project in Hong Kong that combines creation, production and metaverse marketing. Like a visual feast of fashion, visual art, technology, and full of futuristic and interactive, "FabriX" leads visitors to travel between the physical and virtual, witnessing the infinite possibilities of virtual fashion.
In response to the rapid rise of the Web3.0 Metaverse generation, many fashion giants and fashion brands have invested in the development of the Metaverse to develop virtual products and collectibles. FabriX, hosted by PMQ and sponsored by the Hong Kong Special Administrative Region Government's "Creative Hong Kong", is the first pilot project in Hong Kong that combines creation, production, Metaverse marketing, and multi-dimensional virtual fashion. It aims to discover and cultivate And equip Hong Kong's emerging fashion designers to prepare for the future, enter the virtual fashion and metaverse, promote the local fashion industry to enter the business ecosystem of virtual fashion, and also bring new shopping concepts to consumers.
William To, director general of PMQ Yuanchuangfang, said that "FabriX", with the theme of Fashion Meets Future, hopes to break through the boundaries of the traditional fashion market with virtual fashion, create a new space for everyone, and re-imagine the role of fashion in the future world. Role.
With the support and matching of PMQ Yuanchuangfang, this event was created by 12 new designers and design units using different computer software, including CLO3D (fashion design software), and 7 local 3D digital professional production teams. Assisted in the production, each designed and produced 5 pieces, together to create a refreshing virtual fashion product, and selected some of them made their public debut at the "FabriX" exhibition. Later, it will enter the three major international and local virtual fashion or NFT trading platforms in stages: THE DEMATERIALISED, DRESSX and BlueArk, so that different local and global fans can enjoy and buy.
The 12 new designers and design units selected for the first round include: Cady Lee, designer of the new brand "CADYLEE", Celine Kwan, designer of the women's clothing brand "CELINE KWAN", Christian Stone, designer of the avant-garde brand "CHRISTIAN STONE", Derek Chan, designer of unisex fashion brand "DEMO", Harrison Wong, designer of men's original brand "HARRISON WONG", Judy Wong, designer of accessories brand "Juu Juu", Kay Kwok, designer of brand "KAY KWOK", and designer "Loom Loop" Designers Polly Ho and Andy Wong of Lulu, Mike Yeung of NILMANCE STUDIO, Shek Leung of menswear brand SHEK LEUNG, Wilson Yip of Wilsonkaki and YMDH ("You Make Daddy Happy”) designer Jason Lee.
"FabriX" showcases the virtual fashion series carefully created by 12 designers and design units. Visitors can experience and try on virtual products through AR filters.
There is no weaving of needles and threads, only the compilation of pixels and programs. The main exhibition of "FabriX" relies on display screens, animations and audio-visual special effects to show the infinite creativity of each designer and the soul story of each work through digital media.
The fashion of the future has already broken out of the frame, and continues to break boundaries and distances as technology advances. Virtual fashion gives designers unlimited creative freedom and instant global exposure, giving designers the opportunity to enter this new market with imaginative and trend-setting fashion styles.