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In order to promote the development of the domestic fashion industry and expand the international visibility and market opportunities of my country's fashion brands, the Ministry of Culture's 112 annual "Fashion Cross-Border Activities" subsidy covers 4 categories, in addition to the original 3 categories of "International Fashion Week Show" and "International Business Exhibition" "Fashion cross-domain innovative application", and added "international market channel marketing promotion". It is also scheduled to hold one briefing session in Kaohsiung and Taipei on November 11 and 15 respectively. At the same time, due to space constraints, fashion industry professionals are welcome to register in advance.
Since 2017, the Ministry of Culture has been promoting the subsidy for "fashion cross-border activities", and it is entrusted to the Textile Extension Association for implementation. Through the injection of actual resources, the industry is encouraged to actively participate in the first category of "International Fashion Week Shows" and the second category of "International Business Exhibitions" to gain international exposure and business opportunities; at the same time, the third category of "Fashion Cross-domain Innovation Applications" encourages The multi-disciplinary cross-border cooperation of designers further stimulates domestic consumption and business opportunities.
Since 2010, it has been expanded to 2 echelons a year, becoming an important driving force for the internationalization of Taiwan's fashion brands and the marketing of Taiwan's fashion industry.
New subsidy for "Marketing Promotion in International Markets"
In 20112, in addition to continuing to handle " International Fashion Week Shows", " International Commercial Exhibitions ", and " Fashion Cross-domain Innovation and Application ", a fourth category of " International Market Channel Marketing Promotion " was added to encourage sales during the four major international fashion weeks. , handle Taiwan brand dynamic show activities. It is expected to lead Taiwan's fashion brands to open up the international market with multiple promotion models.
In order to let more fashion industry players understand the subsidy content of "Fashion Cross-border Activities" in 2011, one briefing session will be held in Kaohsiung and Taipei. In the meeting, in addition to explaining various types of subsidy projects, on-site consultation is also provided. It is hoped that the assistance of government resources will help your company to rapidly expand business opportunities at home and abroad. Interested businesses are welcome to sign up to participate in order to avoid disappointment.
Sponsor: Ministry of Culture
Executing unit: Textile Industry Development Association of the Republic of China
Kaohsiung Shows: November 11, 2011 (Fri) 14:00, MARS Maker-Kaohsiung Business Office Conference Center Conference Room A (3rd Floor, No. 524, Mingcheng 2nd Road, Zuoying District, Kaohsiung City)
Taipei Screenings: November 15, 2011 (Tuesday) 14:00, National Taiwan Museum Earthen Bank Exhibition Hall - 3F Briefing Room (No. 25, Xiangyang Road, Zhongzheng District, Taipei City)
For detailed registration information, please contact : (02) 2341-7251 ext. 2577 Ms. Chen, or E-mail: meiting@textiles.org.tw