To join the membership rights, please fill in the name and email of the contact person. We will provide new product information and market news on a regular basis. We hope to increase the opportunities for cooperation between the two parties and ensure the security of all member information.
As people pay more attention to environmental issues, lifetime warranties in the fashion industry are becoming more and more popular. This week, fast fashion leader ZARA and boutique brand Bottega Veneta announced the launch of maintenance services to do their part for the planet.
Among them, the Pre-Owned program of fast fashion brand ZARA hopes to extend the life of clothing through maintenance, resale and donation:
Repair clothing : All Inditex Group brands are applicable. Consumers can send them back to the store by themselves, or ask for express delivery at their own expense, providing buttons, zipper updates and sewing repairs, only a reasonable repair fee will be charged.
Second-hand sales : For clothing that you don't want to wear again, ZARA provides a product database within 8 years. Sellers can use the original brand information, add the physical condition of the second-hand products (including photos and text descriptions), and customize the price.
Donation : If there is no intention to repair or resell, the group also cooperates with the Red Cross, and consumers can donate their old clothes to find a second life.
In fact, Zara is not the first fast fashion brand to enter the second-hand clothing market. H&M has previously sold second-hand clothing through its own virtual platform Sellpy, and successfully sold 9 million pieces of clothing in about 20 countries.
Coincidentally, Bottega Veneta at the top of the pyramid also launched a lifetime warranty for the brand's classic bags. Through the registration of the "Certificate of Craft" with the product serial number, Bottega Veneta provides lifetime maintenance services for some packages, and has the opportunity to expand to brand all-inclusive models and other product categories in the future.
When it comes to "lifetime warranty", the first clothing brands that come to my mind are Patagonia and Liyingfang. I don't know who you have in mind? Finally, let's review the "6Rs for Environmental Protection" and think about how to use it in our brands/products Incorporate environmental awareness:
• Recycle
• Reuse
• Reduce ( reduce usage)
• Replace ( use instead)
• Repair
• Refuse