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The fashion media "WWD" revealed yesterday (23rd) that the current creative director of Gucci, Alessandro Michele, may leave his post. In less than 24 hours, both Alessandro Michele and Gucci have confirmed the news. The industry generally expects that Gucci will promote the next design director from within.
Alessandro Michele used to work at FENDI. He was recruited by Tom Ford to join Gucci in 2002. He took over Frida Giannini's position in 2015 and has been the creative director until now. And Alessandro's groundbreaking fashion show in January 2015 also officially opened a new, retro, eccentric, gorgeous mix and match, androgynous aesthetic for Gucci and the fashion industry, while overthrowing the predecessor Frida Giannini An image of an exquisite rich man.
Although Gucci officially announced its thanks to Alessandro for the success he has brought to Gucci over the past 8 years, and his unconditional love and dedication to Gucci over the past 20 years. However, Alessandro Michele's speech in the community still revealed the crux of the breakup between the two parties. "Sometimes it may be because everyone has different views, resulting in a situation of parting ways."
According to sources, although Alessandro Michele's gender fluidity and retro eccentricity did create an era for the brand, it not only allowed Gucci to climb to the top of the boutique, but also helped the brand cater to younger and more diverse customers. After he took office, Gucci achieved growth of more than 35% for five consecutive quarters in the first quarter of 2018.
However, the same gorgeous and eccentric style continued for 8 years, which also formed "aesthetic fatigue", which caused the first consumers who paid for Alessandro (such as the Chinese market) to show signs of boredom. The group therefore asked Alessandro to make different design changes, which eventually became the main reason for the breakup of the two parties.
And this is not the first time François-Henri Pinault, Chairman and CEO of Kering Kaiyun, has reorganized its main brands. Last November, Pinault unexpectedly ousted Daniel Lee from Bottega Veneta, despite the designer's strong and successful run at the brand.
As for who will take over the creative director of Gucci next, the industry speculates that Remo Macco, the design director of the brand's internal studio, and Davide Renne, a senior staff member, are all possible candidates.
And it is estimated that the task of the new designer is to provide more commercial products, including the famous bags and crafts of the brand, or to add more capsule series and special edition products to balance the aesthetics that Alessandro has established over the past few years. .