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Text = Xie Xinxuan
Ai artificial intelligence has been powering the evolution of search for over a decade. In addition to giving the results of the problem, "generative AI" will also give suggestions for the next steps, and even include other problems that are derived.
Google currently only has two services powered by artificial intelligence, Google Shopping Graph and Google Lens. Recently, however, Google announced a major change: it will introduce AI functions into all its search services in the future.
With more than 1 billion shopping sessions per day on Google, apparel is one of the most searched product categories. Google said that generative AI will help shopping. With the new breakthrough of generative AI, it only takes a few seconds for this tool to browse through various web pages to synthesize relevant information and provide information sources, even including other people's purchases. idea.
With the introduction of AI, when consumers lose their way while shopping, they can use Google's generative AI search function to find the most suitable product: just search for the product you want to buy, and you can get a series of noteworthy purchase points, and a list of eligible products. Among them, the description of the product will also contain relevant latest reviews, ratings, prices, product images and other information.
And all of this is based on the huge information base of Google Shopping Graph, which has more than 35 billion product listings. Product listings are updated in Google's Shopping Graph, giving people access to the latest and most reliable results.
At present, Google's generative AI is still in the experimental stage. It was only launched in the English version in the United States at the beginning, and there are quite a lot of variables in the future. However, at present, when the fashion industry is beginning to master the knack of online sales, the improvement brought about by the introduction of AI into the "shopping" search function may cause the sales model to change again.
Faced with such an environment, for consumers, even when they are caught in the most complicated and deliberate purchasing decisions, they can quickly obtain comprehensive information and make choices easily. However, how the merchants will respond in the future has also become a new knowledge.